Meta what? What parts of Meta tags you should know about for your attorney website
I am not the most technologically savvy person in the world, but I consider myself to be pretty well-informed. And, while I may not understand exactly how the search engine spiders work, I know that Meta tags play a key role in that. Meta tags are full of things that are not overly important to a general web user, but some of parts of it are important in law firm search engine optimization.
These are the “key” points of the Meta tags:
- Title
- Keywords
- Description
Every page of your website should have a different title, set of keywords, and description.
If you go to any website, there is a title bar across the top of it. For example, at our law firm marketing website, there is a bar across the top of the page (the very, very top – above the Internet window’s navigation bars) that says “Lawyer Marketing and Attorney Marketing – Attorneys Online, Inc.” That is our Title that is used in the Meta Tags. Not only is this the name of our page, it is one of the first things that the search engine reads to get an idea of what our website is about.
The description aspect of Meta Tags gives a quick overview of what each page is about. You want to keep it around 150 characters, so it must be short and sweet. Again, the search engines read this to get an idea of what the page is about. It is always, always, always better to take an exact line from your page and use that as a description. The search engines like that.
And, as for keywords, this is the hardest one to master. Each of your pages can have a few keyword phrases (that make up to about 10 words) to describe what is mentioned on your site. For example, “law firm marketing” counts as three words, so I have to be creative in selecting my next 7. You want to select keywords that are relevant to the content and you want to choose keywords that people will search for in the search engines. While it is great to come up under your name, I wouldn’t waste keywords on it. First, you probably mention your name enough in the text as it is (and there is not likely to be a lot of competition on your name unless you are a celebrity). Second, you are very limited on how many words you can use, so don’t you want to attract someone who doesn’t already know you by name?
This may not have answered all of your questions, but it gives you an idea of what we are referring to when we mention these words. These are things that your search engine optimization team should be willing to discuss with you. If you have more questions, feel free to drop me a comment.
An Early New Year’s Resolution: Get Your Law Firm Marketing in Shape for 2008
For many people, this month is a time to celebrate (and prepare) for some December holidays. After the December rush is over, we ring in the New Year and dust off of our trusty list of New Year’s resolutions. However, why should you wait until January to start on your path to improvement and change? Each new goal takes time, and planning, to get started; so if you get a jump start on your resolutions now, the more apt you will be to continue them once January 2008 is upon us.
If you find yourself in need of law firm marketing now is a good time to start looking for help in that department. You need a new law firm website? We can help with that.
You need better placement on the natural listings for Google and Yahoo? We can definitely help with that! You just need an entirely new law firm marketing campaign? Well we are here to help with it all!
Just think, if you take the time to talk to us about what you are looking for now, we’ll take care of your law firm’s marketing needs while you worry about your holiday plans!
Attorneys Online, Inc focuses on all aspects of law firm marketing such as website designs, creating law firm BLOGs, sponsored search campaigns, search engine optimization, print campaigns, TV and radio media buys, and vanity numbers. We offer a number of other services, so check out our website for more information! We can help you get started on your New Year’s resolution today if you know (or have even wondered) that your law firm marketing needs to get back in shape and in line with what is most effective for your firm.
Consider revamping your Law Firm’s Marketing as a gift to yourself, your law firm, and your future clients…and don’t wait until after the holidays!
