I recently returned from a wonderful vacation to the Caribbean.  One of the most fun things that I have ever done was to go yacht racing with OnDeck Ocean Racing in St. Thomas, USVI.  My fiancé and I actually pulled the ropes, shifted weight, waited for the wind changes, and raced against another yacht.  It was definitely one of those “once-in-a-lifetime” experiences and one that I would recommend to every person I meet.  After the race, we went inside to talk to the owners and to rave about what a fabulous time that we had.  After chit chatting for awhile, we got around to what my profession is and I explained that I do law firm marketing.  She asked me if I could give her any tips on marketing her own company.  And, boy do I!

 

The truth of the matter is that marketing is marketing.  It doesn’t matter what your product is, we all generally market in the same way.  While there are a myriad ways of approaching attorney marketing, I put a lot of faith in the Internet.  And, if there is one thing that law firm internet marketing has taught me, it is that the Internet provides global appeal.  Pay-per-click marketing guarantees your placement in the search engines while Search Engine Optimization works to increase your rankings in the natural listings.  Neither of these things is overly complicated, but they do take time and effort.  My second recommendation was to start a BLOG.  Tell the world what is new with your company (or law firm); it doesn’t have to be a thesis, just a paragraph about what is new.  The more you talk and get your name out there, the better for your firm.

 

So, while my specialty may be working with lawyer marketing, the strategies are pretty universal.  And using these for your firm could be what separates you from another law firm.