Clients often ask what kind of content should be added to their website.  The easy answer is that the more information, the better because this will help you come up better in the natural listings.  However, just as imporant is to use this content to sell yourself to potential clients.

You need to make sure that your law firm website is a one-stop shop for your clients.  It should answer what your services include (as specifically as possible), answer frequently asked questions, etc.  It should also tell what your qualifications are (including schools you went to or classes you attended), case results (mention dollar amounts if your state allows you to), articles you have published (including the actual content), client testimonials (maybe even a reference list), experience, professional associations (legal and otherwise), and any other pertinent information.  The more often you can repeat this information, the better.  You want to show the client that you are more than qualified to handle this case and that you will treat it with the individualized attention that your client deserves.

Make sure that your attorney web design gives the client information relevevant to their case and content that illustrates why you are the best attorney for the job.