Have you ever heard the expression “any publicity is good publicity – as long as people hear about it”?  If so, than you have some idea of how powerful PR can be, particularly for law firms.  If not, a refresher course on law firm marketing might do you some good.
 

We recently had a client contact us to let us know that his law firm has been getting a lot of press, both in his home state and nationally.  He wanted to know how to maximize the chances that potential clients might actually read these articles.  Our reply: put it everywhere.  The articles need to be listed on the client’s website (and an excerpt or comment on a BLOG if applicable).  The quotes need to be featured on the homepage since they are obviously going to be timely (with a link below to read the whole article).  The articles (or press releases about the articles) need to be distributed to local media sources as well as online to major media distributors.  If the article is about your work with an organization, for example, ask the organization to post it.
 

The more often that you can get it out there, the more likely people are to read it.  When people research the topic you commented on, you want your name to be the one that continues to pop up.  Some may think this is overkill, but, keep in mind, not all of these sources will use the information you give them.  Why not increase your odds?