This entry has an indirect correlation to law firm marketing in that it involves the attorney website design.  Many of our clients send us changes that they would like made to their sites; this could be anything from adding a new attorney to correcting a grammatical error.  Our turnaround time is pretty quick with these minor changes (obviously a website redesign would take much longer).  So, once we receive a client request, we make the change on a preview link that the client must approve before it goes live.  This ensures that the client is happy with the changes and that everything was done correctly before it is published for the world to see.  Once the client approves the preview link, we launch the changes on the live website.
 

At least 50% of the time, I get a frantic email back from a client stating that the changes have not been made to the website.  In reality, it has; however, the client needs to clear his/her cache in order to see it.  Sometimes your Internet program holds on to old versions of a website or deposits cookies to mark where you have been.  When this happens, you won’t be able to see the changes.
 

How do you fix this problem?  It’s quite simple – really.  Granted, these instructions are for Internet Explorer, but I would imagine that there are similar options for Firefox, etc.  Open an Explorer window.  On your menu bar, click on Tools and then Internet Options.  You will have a section called Browsing History.  Click on Delete.  Go ahead and delete files and cookies. Hit OK then wait for the computer to delete the files.  This could take several minutes if you never do this.  Once it is complete, go to the site and see if you see the changes.  More likely than not, you will.