Many of our clients now have BLOGs, which can be very useful in letting clients know about changes in laws, opinions about rulings, and recent events at the law firms.  However, those pesky Spammers have found a way into them.  The problem becomes telling the difference between SPAM and a legitimate comment.

When a web surfer comes to one of our law firm BLOGs and likes an article or has an opinion, that surfer can click on Add a Comment (other BLOG services are similar).  This comment goes to the moderator (you, the lawyer) via email, which you can choose to Approve (which means it will be listed on your website) or you can delete it and mark it as SPAM.  One surefire way to determine if the comment is SPAM is to look and see if the Spammer put in a URL address to link to.  If so, see what that link is: is it to another attorney’s BLOG, a concerned parent’s BLOG or website, or another add for Viagra or some other product?  Obviously, if it is the latter, just delete it.

Now, why would a Spammer bother to post a comment on your BLOG?  Because when you accept their comment, you just added a link to their BLOG.  And, as we all now know, the more inbound links you have to a site, the better for that site.

Now, that said, we have created BLOG spam filters (just like Spam filters for email), but, just like email, some will get through.  I guess spammers keep up with technology, too.

If you want more information on creating your own attorney BLOG (or one for the whole firm) or if you want any more information about other law firm internet marketing strategies, please contact us for a free, brief consultation.