Law Firm Marketing BLOG

Boo!  It’s the time of the year when the spooks come out and we decide whether to treat them or get tricked by them.  As I got my kids costumes together, I thought about how law firm internet marketing relates to this concept.  

I want the attorney marketing we do to bring treats and not tricks for our clients.  That means helping clients focus on the keywords that will really bring the right clients to them (treats!) and not the wrong clients (tricks!).  When you sign on with Attorneys Online to do your law firm marketing, we will work with you to find the right practice areas and even the right keywords within that practice area so that we can bring you the responses most likely to yield the treats you are looking for. 

Lawyer web advertising can be “tricky” and if not done with the thought in mind that quality is more important than quantity can be downright spooky.  It will bring calls that are not relevant and the clicks you get may mean money spent that yields less than desirable results. Put some thought into what results you really want from your attorney marketing and then we will help you design your “costume” (keywords/ads) that will get you what you want.  Be sure you get Treats and not Tricks as a result of your attorney web advertising!!

I have been to Vegas many times, but this trip just started off on the wrong foot.  The biggest plus was that we did have a chance to meet many criminal attorneys from all over the country to discuss law firm marketing.
 

Since we had not been to a National Association of Criminal Defense Lawyers convention before, we were not sure what we should expect.  As an exhibitor, we did appreciate that they had security to guard the room overnight.  As there were only twenty or so exhibitors, we had plenty of exposure – even though there were at least 8 law firm marketing companies exhibiting, as well.  The biggest drawbacks?  By far it was the fact that the food and drinks were so limited.  In the mornings, the food was out for about an hour; in the afternoon, it was out for no more than 20.  While this did push people to get back into meetings, it was hard on the exhibitors since the attorneys came in, grabbed food, and rushed out.  The cocktail reception was a cash bar, which definitely discouraged attendance, as well.  Will we attend again?  It’s hard to say until we see how many clients we get, but it is likely.
 

And by the way, if you are looking for fabulous Italian food in Vegas (with plenty of Vegetarian options), you have to go off the strip to Mama Jo’s (3655 S Durango Dr, Phone: (702) 869-8099).  It was truly wonderful and the staff was incredible!

Have you ever heard the expression “any publicity is good publicity - as long as people hear about it”?  If so, than you have some idea of how powerful PR can be, particularly for law firms.  If not, a refresher course on law firm marketing might do you some good.
 

We recently had a client contact us to let us know that his law firm has been getting a lot of press, both in his home state and nationally.  He wanted to know how to maximize the chances that potential clients might actually read these articles.  Our reply: put it everywhere.  The articles need to be listed on the client’s website (and an excerpt or comment on a BLOG if applicable).  The quotes need to be featured on the homepage since they are obviously going to be timely (with a link below to read the whole article).  The articles (or press releases about the articles) need to be distributed to local media sources as well as online to major media distributors.  If the article is about your work with an organization, for example, ask the organization to post it.
 

The more often that you can get it out there, the more likely people are to read it.  When people research the topic you commented on, you want your name to be the one that continues to pop up.  Some may think this is overkill, but, keep in mind, not all of these sources will use the information you give them.  Why not increase your odds?