As I was Watching the HBO Series “Hard Knocks, A day in the life of Kansas City Chiefs training camp” I couldn’t help but notice what a parallel sports are to business. As the Chiefs coaches were deciding what players to cut from the team. Chiefs Owner Carl Peterson described one of the players that was going to be cut as “unable to adapt to today’s NFL”. Although this player was fast as a deer and strong as an ox for his position, he was just completely unable to adapt to the Chiefs offensive scheme thus making him expendable.

     This episode provided the perfect paradigm to marketing the twenty first century law firm. Adapt to the changes, or you may find your firm expendable!