Law Firm Marketing BLOG

You finally get the memo that it is 2007 and that means it’s time for you to get a website.  You even made the move and hired a company to create your attorney web design.  Now, you are ready to sit back and have the marketing company show you your new site.  Sounds easy enough, right?  Well, it could be with just a little input from you.

You may not be a marketing major or a design expert, but you know what you like and what you don’t.  You have seen sites that make you cringe and others that are appealing enough to keep your attention.  While you may not quite see the correlation, something as simple as showing your web designers examples of exactly what you do and do not like may save you a lot of time and headache.  Let the design experts figure out what color combinations these samples may be showing or what pictures to use, but give them somewhere to start and you are a lot more likely to like the design they give you much sooner.

When hiring a firm for your attorney web design, don’t be shy to tell your likes and dislikes, no matter how insignificant.  If you hate business suits, if you love the scales of justice, if you have a favorite quote – it all may help guide a law firm website design.  Speak up and you just might like what you see.

We recently attended the Utah Trial Lawyers Conference in Salt Lake City as consultants to attorneys on law firm marketing and attorney web designs.  Just about everyone knows of some stereotype associated with the state of Utah, so they need not be mentioned.  But one thing that I didn’t know was just how gorgeous Salt Lake City is.  From the moment you land, all you can see are gorgeous mountains and a beautiful (very clean) city. It has a small town feel, which is not something I expected from a larger city.  

The conference was great for us; though it was a smaller size convention than many that we go to, the attorneys were very welcoming and listed to what we had to say.  Some desperately needed our services and some were already doing well enough, but they all stopped and smiled.  I definitely see us expanding our services into Utah shortly!

The only thing that I didn’t seem to find in Salt Lake City were restaurants that were not chains.  Some restaurants are underground, some require a membership fee (which was a completely foreign concept to me), so it was a little difficult to find them, I will admit.  However, I finally was told of a great Italian restaurant that is only in SLC and, when I arrived, I realized it was a chain and that I had eaten there in Bloomington, Illinois last month; oh, well.  But one really neat thing about the city is the free train that you can ride from certain parts of the city into downtown.  This made transportation so easy and I still go to walk around and enjoy the sites.  I heard that the downtown is fun on the weekends, but I can definitely say that nothing is going on Wednesdays or Thursdays – very quiet.

Overall, we had a great time and the city really is beautiful.  The attorneys were very friendly, which is always a plus.  And, it looks like Attorneys Online’s law firm marketing strategies are headed into the Beehive State!

Over the past 5 years Craig Brown of Cappolino, Dodd & Krebs has been involved in many trials all over the state of Texas. Some cases were tried as co-counsel and in others Craig was second chair. Craig’s first trial as lead counsel concluded Thursday, September 13th, 2007 in Burleson County, Texas with a win for the Plaintiffs. In a case with soft tissue injuries and eight-month gap between treatments Craig obtained a verdict in excess of an amount that allowed for maximum recovery.Congratulations, Craig!