Is Second or Third Place Actually the Winner?
Many of us have heard it said that there is nothing other than first place and that it means nothing to be less than number one. Some go so far as to refer to second place as just the first loser. Well, it turns out that this is not always true. A case in point would be pay per click ads on Yahoo and Google—at least in many cases.
As a business wishing to do law firm internet marketing there are all different levels of marketing that you can become involved in for all different specialties of practice. Then there are areas of coverage from national to local and choices of keywords to keep the focus on the law firm’s greatest strengths.
But when all is adjusted there is still the matter of how much an attorney is willing to pay for lawyer website marketing. Many attorneys insist on being number one in their area of practice when anyone types in their particular keywords. This can certainly be advantageous and can bring a great number of potential clients your way. But the downside is cost. No news there, right? There is, however, a way around this.
When putting energies into keeping attorney website marketing a viable and worthwhile strategy but also getting the most for a marketing dollar, it is generally advisable to consider second or third position on Google and Yahoo. What is true is that people are drawn to lawyer web ads that appear on the first page of their search, especially those they see without having to scroll down. This leaves the second and third positions wide open, sometimes at less than half the price of number one. Still quality hits and leads, and with a good attorney website design these can be excellent potential client generators.
We can help you get placement in a good position. Let Attorneys Online, Inc. know the best way to help you budget your money. Make second place the first winner.
TN injury law firm of Stan Davis hires AOI to expand law firm marketing presence
Over the weekend, Stan Davis, of the Law Offices of Stanley A. Davis, became our first Tennessee client. Stan believes in the power of the Internet in getting new, qualified clients; however, he was looking to expand his presence in the Nashville area for personal injury cases.
We will be creating a customized law firm website design, using Flash elements with blues and greens. We will be creating a corporate identity that the firm can use on all marketing collateral, including business cards and letterhead, as well as any print campaigns. Additionally, as soon as the site launches, we will be setting up a SNAP law firm internet marketing campaign to get instant results in the sponsored listings of the search engines. Secondarily, we will be optimizing the site for the natural/organic listings, which will take longer.
Stan Davis’ practice focuses on Nashville personal injury cases, including worker’s comp, car and truck accidents, tractor trailer accidents, explosions, products liability, professional negligence, brain injuries, and medical malpractice. Stan was admitted to the bar ten years ago after graduating in the top 10% of his class.
Web Hospitality
We have people coming to our home this summer. Many of our family and friends are planning trips to our area and will be staying at our home for anything from a weekend to a full week. We certainly want them to feel welcome and like they are having their needs met in a fun and hospitable manner. In that way, we are the reality of what good attorney website advertising should be.
When people do a search for a lawyer website and your firm’s name rises to the top, after they click you want them to arrive at a “hospitable” and inviting virtual office. You want them to feel that when they “walk in the door” they see something pleasing to the eye and an environment that makes them want to stay for a while.
Many visual obstacles can get in the way to cause a potential client to retreat as hastily as possible. Attorney website marketing can become an unwelcoming arena when overwhelming or clashing colors or patterns are used on a law firm website. Also, when a good balance isn’t struck between pictures and text or if the text that is included doesn’t flow well and hasn’t been proofread thoroughly the would-be client quickly becomes a lost hope as they leave because of a poorly constructed front door.
There are many other obstacles the can get in the way of good lawyer web advertising. But the solutions for bad law firm marketing are fully understood by Attorneys Online, Inc., where our well-equipped staff can build and market an appealing and enticing website that will bring clients into an virtual atmosphere where they will feel welcome to stay and get to know you. Call us for an understanding of all we can do for you. We promise to welcome you warmly.
