Law Firm Marketing BLOG

The Scandia Family Fun Center in Sacremento, CA, has now received enough noise complaints from nearby residents regarding one particular thrill ride that is 168 feet high and spins at 60 mph that they have been forced to take new measures regarding the ride. They have not shut down the ride or made modifications in any way. What they have done is instituted a new rule that all park attendees who wish to enjoy the ride are required to refrain from loud verbal noises because of fear or excitement. The name of the ride: The Screamer. 

    Not showing emotion is difficult at any time, let alone when one is plunged into a situation that practically demands it. When something is specifically designed in hopes of eliciting a certain emotion, a certain let down comes when the emotion is not readily displayed. 

    Advertising websites are designed to instill hope, comfort, reassurance, and desire in those who visit the sites. They are designed with the intention of initiating a response from the viewer. Too often, that response is shut down by poor design. To invite potential clients to a site and then have the site designed in such a way that cuts off the hoped for response before it has a chance to manifest is simply poor planning and is something that can be avoided. 

    With the help of those who are fluent in an understanding of web design a website can be launched that has the right “emotional” touch. Influencing the person in need in a positive direction toward confidently making the most beneficial choice for them is critical at a time of uncertainty in which many clients find themselves. Through the right color, pictures, words, and layout, emotions such as confidence, reassurance and hope can be instilled. This hope in your service and ability is what leads the potential client use the phone. 

    Attorneys Online understands what is key in helping convey confidence and hope to potential clients and is ready to use the necessary skills on your behalf so that you can use your gifts to help those in need. We want to be a part of the process that leads people from places of despair to fields of hope (and keeps the screaming to a minimum). 

Emard, Danoff, Port, Tamulski, & Paetzold, LLC wanted a law firm website design that highlighted its San Francisco location and its maritime practice areas. 

By bringing in the ocean blues, updating the logo, and using pictures from San Francisco, we were able to create the the site’s basic design.  We added a little flair with a brief rotating picture gallery on the site’s homepage to give it that little something extra. 

Emard, Danoff, Port, Tamulski, & Paetzold, LLC is based in San Francisco.  The majority of its work is in the maritime field. and it represents numerous shipping interests and marine insurers.  The firm also handles cases involving transportation, product liability, civil litigation, transactional law, governmental law, and various regulatory legal issues.

BLOGs are one of the latest and greatest Internet inventions.  Not only do you, as an attorney, get to tell the world what is going on in the legal field, but you become a published author that has opinions and can provide clients with information.  Why is this so great?  While the reasons are endless, here are a few:  You can get your law firm’s name out there.  You can tout how you are the best and brightest.  And, best of all, you make contact with potential clients and start dialogues. 

But, some of our law firm clients are a little timid about providing too much information via the Internet.  Our clients ask us what is okay to mention and what is not.  The “rule of thumb” that we suggest is the same lesson that my mother taught me – “if you would not want it (the BLOG entry in this case) read in a court of law, do not put it in writing”.  That is not to say that you cannot give thoughts and opinions – controversy is often what sparks people’s interests most.  However, I would stop a little short of suggesting anarchy.  It is a great idea to say that your state’s legislature is proposing a new law that puts a cap on the damages that a client can receive and then give your opinion; it is likely that others want to know what exactly this law means (in layman’s terms).  It is a great idea to let people know that you just expanded your legal practice to include immigration law and what types of cases you want to target.  The possibilities are endless.  But just remember to be honest and be yourself – that is the most important thing. 

We also recommend that our clients make their BLOG biography’s (if they decide to put one up) personable.  You want clients to know who you are and what you do – not only that you are a lawyer who enjoys his job, but also that you are an avid tennis player who is also active in local politics.  So start your legal BLOG now and remember that my mother is almost always right.