http://www.attorneysonlineincblog.com/2007/05/11/since-lifes-short-are-all-ads-fair-game/ Attorneys Online, Inc’s BLOG provides information about the latest lawyer marketing trends. Topics include search engine placement, writing BLOGs, eNewsletters, audio and video marketing, infomercials, 1 800 LAWYERS, 1 800 ABOGADO, Convention News and Meetings with Attorneys Online. Sun, 20 Jul 2008 17:41:48 +0000 http://wordpress.org/?v=2.5 http://www.attorneysonlineincblog.com/2007/05/11/since-lifes-short-are-all-ads-fair-game/#comment-5856 Demica Fri, 13 Jul 2007 23:03:18 +0000 http://www.attorneysonlineincblog.com/?p=42#comment-5856 In Advertising – having a shock value can be more important than being politically correct (or fair). Advertising's sole purpose is to make you remember the product, person, or ideas when you decide buy or do your research. Although the divorce ad is racy it gets the simple point across - look at me. It is truly a great example of advertising – a simple message, dramatic visuals, and it is memorable. Moving on from the theory of advertising…from a legal profession standpoint consider this: Every lawyer is looking for the right type of clientele. Maybe this law firm will cater to clients with a dark sense of humor (we all have it in us even if we don't admit to it). Bottom line - there are more tacky lawyer ads out there that make false promises and misleading guarantees. “Life is short” is a true fact - the law firm just decided to interpret it in a way that got some attention. As it is true to life it is the same for advertising: To each his (or her) own! In Advertising – having a shock value can be more important than being politically correct (or fair). Advertising’s sole purpose is to make you remember the product, person, or ideas when you decide buy or do your research. Although the divorce ad is racy it gets the simple point across - look at me. It is truly a great example of advertising – a simple message, dramatic visuals, and it is memorable. Moving on from the theory of advertising…from a legal profession standpoint consider this: Every lawyer is looking for the right type of clientele. Maybe this law firm will cater to clients with a dark sense of humor (we all have it in us even if we don’t admit to it). Bottom line - there are more tacky lawyer ads out there that make false promises and misleading guarantees. “Life is short” is a true fact - the law firm just decided to interpret it in a way that got some attention. As it is true to life it is the same for advertising: To each his (or her) own!

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