As of January 31, 2007 Yahoo! Search Marketing launched an entirely new platform for managing sponsored search listings. An average internet user would not be able to tell the difference by looking at Yahoo!’s website. But if you are part of the internet savvy marketing crowd, then you would be entering a whole new level of Yahoo! Search Marketing. Yahoo! now has many new tools and goodies available to help make internet marketing easier and more effective. What new goodies you may ask?

Let me name a few:

  • Geo-targeting on a Campaign level: Allows you to pick what locations will show your ads; you can set up your targeting by zip code radius, city, state or region (the possibilities are endless!)
    • Features were formerly part of a “local account” which had to be separate from your other marketing efforts.
    • Geo-targeting can be used for multiple locations under ONE account.
  • Spending limits: now available on a campaign level (allows you to keep the expensive terms under control without going over budget or completely offline)
  • Rotating Ads: multiple ads can be created for a set of keywords (to help test effectiveness of different ads)
  • And so much more!

       In order to prepare for this new Yahoo! Sponsored Search Platform we got re-certified to be a Yahoo! Ambassador; this certification course instructed us on how to use each new tool offered under Yahoo!’s new interface. Our Yahoo! department staff is trained and qualified to tackle any objective you present. You want clients in LA, New York and…Australia? You got it. Just say when and we can create the effective ads, precise keywords, and offer recommended budgets to get you that client and case you want. We know the tricks of the trade for maneuvering through Yahoo!’s many new tools; let us make your Internet Marketing campaign even more effective.

      Of course, Yahoo! Search Marketing isn’t the only Internet Marketing service we provide. We have our Google Guru who handles Google AdWords and our Savvy Verizon Super Pages Staff which all come as part of the Internet Marketing Service we call “SNAP.” Contact Attorneys Online, Inc. today to learn more about what we can do to get you results; we offer free consultations. We can give you advice and ideas for any budget to help improve your overall marketing approach. Leave the marketing to us!