You are just getting comfortable with the idea of having a website for your law practice.  Then, BAM!, here comes something new for you to learn about: a BLOG.  Just what is it and why should you use it for your law firm? A BLOG is actually a web log.  The idea is similar to that of an online journal (without the juicy, private thoughts that you may keep in a personal diary).  You basically just type out whatever comes to mind (that you just opened your practice, that you hired a new associate, that the new medicare laws may help your clients, etc) and publish it for the world to see.  Then, people that read your BLOG can ask you questions and post comments.  You basically start an informal dialogue with potential clients. People often read BLOGs (and comment on them) because it provides a lot of information in an informal setting.  The client can get a feel for who you are and will feel more comfortable asking you questions or making comments.  Granted, they may have to book an appointment and hire you before you can answer all of their questions, but it definitely gets your foot in the door with a new client.  Don’t forget that people buy from people that they know; if a client feels that they had the chance to “meet” you through your BLOG, they may be more inclined to call and hire you as their lawyer.  The information that you provide in a BLOG gives your clients important information.  Maybe you are telling clients about what is going on in the legal world or you put in a link to a relevant article.  Either way, clients know that if you mentioned it, it must be worth looking into.  Thus, you are giving them the added value of providing information without necessarily expecting something in return.  When it comes to the client’s next legal matter, he/she is likely to remember you as a great source. 

From a marketing point of view, the BLOG provides one of the most important things that your Internet presence needs: fresh content on a regular basis.  Google and the other search engines love this; they give fresh content priority since, obviously, you are keeping up with the times and have something new to say.  By showing you a little favoritism, you are more likely to show up more quickly in the natural listings of the search engines.  Not only is this a great way to get your name out, but it also helps clients to find you more easily.  (And we do like to make it as easy as possible for our clients).  Plus, BLOG entries make you a published author that can be picked up by other media, such as CNN.com or MSNBC.  Now, is that a great feature or what? 

If you want to set up a BLOG for your law firm, we can set that up for you.