Law Firm Marketing BLOG

           The web is big and the potential for clients is just as big, right? We want people who need our services. We put our services on a website and give some text about what we do, then BAM!, people type keywords into Google and our services are right there on their screen. Their practically pulling out their wallet as they reach for the phone to call our number conveniently listed in the upper right corner, just above our smiling, inviting faces.

            If only it were so easy. But the fact is that setting up an account on Google and Yahoo can be a bit more painstaking than simply punching in a web address so that the “all-seeing Google eye” and the “Yahoo crystal ball” know we’re there. Fortunately, Google and Yahoo have done a lot to make their services user friendly and those trained in the set up of services for specific accounts can target potential clients better than ever.

            First of all, if you are located in Seattle, it is likely that potential clients in Atlantic City are few and far between and writing ads or including keywords that are broad enough to hook a fish in the Atlantic will prove ultimately to be a waste of worms (cash, I mean). Google and Yahoo help keep the bait closer to home, however, by providing some excellent means of geo-targeting.

            Certainly, one can target by city so that if you want to have your ad pop up only when a person in a targeted city searches for your service, that is easily done. States? Yes, of course. But what if in the city you work there are those who live in a given zip code that are not likely to make the trek to see you because of city size or terrain difficulties. Do most people in the city do business in their select quarter (i.e., on their side of the river or bridge; or in the northern or southern half depending on where they live)? You can limit your search to only the zip codes you want. Perhaps your money is better spent on the west side of the city and the other cities directly west of your own. This doesn’t even get into the obvious implications of household income targeting by zip code—another excellent benefit. Also the opportunity to target only states in which you are licensed to practice is obvious.

            But not only that, you can also target by mile radius. Want to stick to the first hundred miles closest to your business. No problem. 200 miles? Of course. 57 miles? Easier done than said.

            Targeting the people you want to see your ad for the greatest potential return on your advertising dollar is getting much more likely. Talk to us at Attorneys Online if we can help you get more specific and make a greater profit with a tighter net.

As of January 31, 2007 Yahoo! Search Marketing launched an entirely new platform for managing sponsored search listings. An average internet user would not be able to tell the difference by looking at Yahoo!’s website. But if you are part of the internet savvy marketing crowd, then you would be entering a whole new level of Yahoo! Search Marketing. Yahoo! now has many new tools and goodies available to help make internet marketing easier and more effective. What new goodies you may ask?

Let me name a few:

• Geo-targeting on a Campaign level: Allows you to pick what locations will show your ads; you can set up your targeting by zip code radius, city, state or region (the possibilities are endless!)
• Features were formerly part of a “local account” which had to be separate from your other marketing efforts.
• Geo-targeting can be used for multiple locations under ONE account.
• Spending limits: now available on a campaign level (allows you to keep the expensive terms under control without going over budget or completely offline)
• Rotating Ads: multiple ads can be created for a set of keywords (to help test effectiveness of different ads)
• And so much more!

       In order to prepare for this new Yahoo! Sponsored Search Platform we got re-certified to be a Yahoo! Ambassador; this certification course instructed us on how to use each new tool offered under Yahoo!’s new interface. Our Yahoo! department staff is trained and qualified to tackle any objective you present. You want clients in LA, New York and…Australia? You got it. Just say when and we can create the effective ads, precise keywords, and offer recommended budgets to get you that client and case you want. We know the tricks of the trade for maneuvering through Yahoo!’s many new tools; let us make your Internet Marketing campaign even more effective.

      Of course, Yahoo! Search Marketing isn’t the only Internet Marketing service we provide. We have our Google Guru who handles Google AdWords and our Savvy Verizon Super Pages Staff which all come as part of the Internet Marketing Service we call “SNAP.” Contact Attorneys Online, Inc. today to learn more about what we can do to get you results; we offer free consultations. We can give you advice and ideas for any budget to help improve your overall marketing approach. Leave the marketing to us!

Inarguably, one of the most popular search engines is Google.com.  Those law firms that market themselves via the Internet put a lot of time and interest in trying to find out how to appeal to Google because of the large audience that Google has.Now, before you start thinking that you have “cracked the code” and can outsmart Google, you should know that 99.9% of the time, Google is all ready ahead of you.  Now, that is not to say that you can’t still give Google what it wants; it just means that you have to work with what Google gives you.  And, fortunately, Google likes BLOGs.  Why?  I am so glad you asked.