To be a Sponsored Advertiser or not to be a Sponsored Advertiser?  That is the question.  The answer?  To be.  One of my favorite “attorney-isms” is the lawyer who says he never clicks on sponsored listings.  If no one responded to advertising, than I guess McDonald’s would be out of business.  The reality is that people naturally respond to what is on the top of the page first.  Secondarily, people will look for a specific title & description on a Google or Yahoo search page.  If you do not show up on the first page, than no one is going to find you.
 
Pay-per-click, or Sponsored listings, on the major search engines are the most important, most cost-effective marketing a law firm can do - if managed and maintained correctly.  These listings are controllable as far as position on the page, unlimited in the amount of keywords that a law firm can appear under, and have a reach that no other form of marketing has.
 
I was actually going to e-mail you today. Business has picked up *big    time* since the Internet campaign.  I got three new clients and three potentials on the way. I have especially picked up a lot of business from people who do not live in the Milwaukee area, but live somewhere in Wisconsin. So I am really happy about it!
 
Davorin Odrcic
Immigration Law Office of Davorin J. Odrcic
Milwaukee, Wisconsin
 
Statistically 40% of Internet users look at the sponsored listings first while 60% view the natural listings first.  In a perfect world, you want 100% coverage and to be listed well in both places.  However, since marketing targeted at natural listings can take 6 months or more to be effective, can you really afford to wait?  The pay-per-click is virtually controllable as to placement, number of keyword & phrases and budget.  Once you are showing up well in the natural listings, your pay-per-click campaign is just an added bonus.
 
Attorneys Online, Inc. has been providing Pay-Per-Click and Natural Listings marketing packages to law firms since 1998.  We know what keywords get our clients the best return, which practice areas a firm should focus on, how to tout the law firm online, and more.  We have added ancillary marketing strategies, such as our electronic newsletters that refresh content weekly in order to give the search engines new keywords to find and list you under.  We also recommend multiple websites, such as our Gallery Websites, which enable law firms to have niche practice websites for as little as $295 set up.
 
The bottom line is that the Internet must be included in your law firm marketing strategies.  The future is here and it is online.  As technology continues to expand, integrating the World Wide Web into your practice will become even more imperative.
 
Call us today for a free consultation in order to evaluate your current strategies and to help develop a comprehensive marketing plan for your future expansion.
 
As The Premiere Attorney Business Development Company, Attorneys Online, Inc. prides itself on keeping its clients ahead of the marketing curve with creative and effective campaigns.  Check the Attorneys Online, Inc. website for more information about its services such as website creation, graphic design, brochures, print campaigns, TV/radio production & media placement, top listings on major search engines such as Google, AOL, Earthlink, Yahoo and Alta Vista guaranteed as well as Search Engine Optimization and our famous 48-Hour NAP program for your current website to help with better placement in the natural listings on the search engines. www.attorneysonlineinc.com