The Internet has leveled the playing field for small firms to be able to compete with large firms. Because the Internet is a visual medium, the first impression made by a homepage needs to count.

Does your website have what it takes to spur a potential client to action?
A viewer should be able to tell at a glance who you are, what you do, where you are located, and how to contact you.

Is your homepage structured so that it displays properly on settings of 1024 x 768 pixels?
This is the most common setting for Internet Users.

Is all of the information easily seen without having to scroll down the page?
Research has shown that anything a firm displays below the bottom of the screen will be not be viewed.

Are your successes billboarded on your homepage?
People look at law firm websites for 3 things: expertise, representative cases or clients, and a history of success. What do you do, who else has hired you and do you win.

Does your homepage feature fresh content on a regular basis?
This is extremely important in helping with better search engine placement. Fresh content also gives a viewer a reason to return to the site and also encourages them to drill down further into the site for more information.
Attorneys Online, Inc. offers electronic newsletters, which provide fresh content for it’s client’s websites weekly. Sites hosted by Attorneys Online, Inc. that subscribe to the newsletter service feature new article titles on their homepages.

Is your Areas Of Practice page concise?
You do not want to overwhelm a viewer with too many choices. A law firm should feature its most profitable practice areas. The next generation of websites is niche practice specific. These sites are geared to one area of specialty, which shows strength and expertise. This is especially important for areas of practice that are not complimentary, such as Estate Planning and Criminal. Attorneys Online, Inc. now offers its Gallery Division websites in order to facilitate this growing trend of law firm marketing. These are websites that are licensed non-exclusively and have customized elements added that are specific to the law firm. These sites start at $295 for up to ten pages. The nominal investment in these effective and visually pleasing websites enable firms to have multiple websites specific to various practice areas.

As The Premiere Attorney Business Development Company, Attorneys Online, Inc. prides itself on keeping its clients ahead of the marketing curve with creative and effective campaigns. Check the Attorneys Online, Inc. website for more information about its services such as website creation, graphic design, brochures, print campaigns, TV/radio production & media placement, top listings on major search engines such as Google, AOL, Earthlink, Yahoo and Alta Vista guaranteed as well as Search Engine Optimization and our famous 48-Hour NAP program for your current website to help with better placement in the natural listings on the search engines. www.attorneysonlineinc.com

Cheney Winslow