As little as a year ago, I thought text optimization was just an excuse for commission sales reps to solicit attorneys for an unnecessary service.
After all, we could already guarantee your placement for specific keywords and phrases on the major search engines such as Google, Alta Vista, Yahoo, AOL and more. Things have changed. The importance of your website listing appearing in the natural listings of the major search engines is becoming a large factor in Internet Marketing. Attorneys Online wants to ensure that your marketing efforts are as effective as possible. These natural listings are an expansion of your current placement promotions.

Most of the major search engines index each and every word of your page and compare them to your META tags’ title, description and keywords. In fact some engines claim that they don’t even use the META keywords anymore, so that is why content is truly king and becoming more and more important.
Search Engine Optimization (SEO) refers to the techniques used to achieve
high rankings in the unsponsored listings better known as “natural” or “organic” listings. A large part of SEO is keyword enrichment of your content.

Keyword enriching site content is the art of imbedding keyword phrases in the text on your site, making it appealing to the robots as well as consumer friendly. The more keyword phrases the better (the robots love this stuff)!
However, they must be relevant and imbedded strategically to insure that you are not labeled as Spam and at the same time make sense to the consumers that will be reading it.

Attorneys Online now has a staff of Text Optimization Specialists whose job it is to effectively increase your “keyword density ratio”. When this is done properly, the robots are encouraged to rank your site higher in thenatural listings.