Law Firm Marketing BLOG

As little as a year ago, I thought text optimization was just an excuse for commission sales reps to solicit attorneys for an unnecessary service.
After all, we could already guarantee your placement for specific keywords and phrases on the major search engines such as Google, Alta Vista, Yahoo, AOL and more. Things have changed. The importance of your website listing appearing in the natural listings of the major search engines is becoming a large factor in Internet Marketing. Attorneys Online wants to ensure that your marketing efforts are as effective as possible. These natural listings are an expansion of your current placement promotions.

Most of the major search engines index each and every word of your page and compare them to your META tags’ title, description and keywords. In fact some engines claim that they don’t even use the META keywords anymore, so that is why content is truly king and becoming more and more important.
Search Engine Optimization (SEO) refers to the techniques used to achieve
high rankings in the unsponsored listings better known as “natural” or “organic” listings. A large part of SEO is keyword enrichment of your content.

Keyword enriching site content is the art of imbedding keyword phrases in the text on your site, making it appealing to the robots as well as consumer friendly. The more keyword phrases the better (the robots love this stuff)!
However, they must be relevant and imbedded strategically to insure that you are not labeled as Spam and at the same time make sense to the consumers that will be reading it.

Attorneys Online now has a staff of Text Optimization Specialists whose job it is to effectively increase your “keyword density ratio”. When this is done properly, the robots are encouraged to rank your site higher in thenatural listings.

The telephone number 1-800-LAWYERS is available a limited number of metro areas throughout the United States..? The law firm that leases the number is given the exclusive license for 1-800-LAWYERS in the specific media market for as long as they wish to use it. The number rings directly into the law firm’s office. Each law firm has creative control as to how the number can best be used.

“I have used 1-800-LAWYERS for over 20 years and have never had an unsuccessful week as far as the quantity and quality of cases obtained through the use of it. In a good economy I’ve done well. In a bad economy I’ve done better. The use of 1-800-LAWYERS has been an unparalleled success in all the years that I’ve been practicing law.” Bruce Davis, Esq. Owner of 1-800-LAWYERS and the website www.1800LAWYERS.com.

Bruce Davis began marketing the 1-800-LAWYERS telephone number to law firms around the country after seeing its power as a marketing tool in his home jurisdiction of New York where he has been in practice for more than 30 years.? His experience using 1-800-LAWYERS has been dramatic.? For every dollar spent in advertising, he received several times the number of phone calls his competitors received from the same expenditure.

Through the power of this telephone number, Bruce Davis’ firm became the busiest personal injury law firm in New York City and certainly one of the busiest in the nation.? Just in the New York media market over the last 20 years, 1-800-LAWYERS has generated over 1,000,000 phone calls from potential new clients.
The power of 1-800-LAWYERS to draw new clients increases over time.? At first new clients call in direct response to the advertisements but, eventually, the entire community becomes aware of 1-800-LAWYERS and - here’s the important point - remembers the number forever.? There simply is no better telephone number for a lawyer to have.

Please understand that this is not a referral arrangement, nor does Bruce Davis participate in the fees generated by the cases.? If you license 1-800-LAWYERS exclusively for your media market, incoming calls will be routed by the telephone company to ring directly in your office.? Your staff or answering service answers the calls.? You keep 100%of the fee.

Bruce Davis gets a relatively small license fee determined by the size of the media market in which your firm advertises - a fee that would remain constant.? You retain the right to use 1-800-LAWYERS in your media market forever.? But, if at any time, for any reason, you want to stop using 1-800-LAWYERS, you would have the right to do so.? You can cancel the agreement at any time, but Bruce Davis cannot.

You would be free to produce your own television and radio advertisements.? Of, if you prefer, Bruce Davis will customize for your market - at a nominal expense to you - the new TV ad that he is now using, with great success, in the New York market.? The choice is yours.

Additionally, as some portion of the legal marketing business shifts to the Internet, 1-800-LAWYERS licensees are ideally positioned to exploit this new mode of developing their law practice.? Every licensee has the right to participate in the website 1800LAWYERS.com, and to link a local website to the national site.? E-mail inquiries from potential clients are delivered directly to the participating law firms. 1-800-LAWYERS currently get thousands of hits on the websites weekly from around the country.

With 1-800-LAWYERS, a law firm that is already a major advertiser would be able to reinforce its dominant position.? However, even a more modest advertiser - or a firm with no previous history of advertising - would be well positioned to become a major player in its media market.

Please bear in mind that once 1-800-LAWYERS is licensed in any given market, the licensee has the exclusive right to maintain the license forever.? The number my never become available again.
We also have 1-888-LAWYERS which would be included at no extra charge. We want to help ensure that you have no competition in the marketplace.

Law Firm Web sites are most often virtual brochures. The content is static and contains only information about the attorneys, their areas of practice, locations, etc. A Law BLOG or a BLAWG will afford your firm the opportunity of providing legal information that your potential clients, as well as the search engines, are looking for.

The fresh content that either you will provide, or Attorneys Online staff of legal writers can write on your behalf, will give potential clients a reason to return to your website and recommend it to others. Statistics have shown that more than 66% of Internet users are looking for information on a particular legal issue when seeking out a lawyer’s website. They are not looking for advice, just practical legal information. The right content coupled with the proper presentation will help potential clients want to hire the firm.

The addition of a BLOG into your marketing mix is the future of websites, according to Bill Gates. The fresh content will help drive your website higher on the search engines, give potential clients a reason to return to the site, as well as instill trust in the law firm that provided it. The general pertinent law firm information will still be linked to your BLOG.