By Mario Mendez PPC Specialist, Attorneys Online™, Inc. With the recently release of Apple’s IPhone 4 and Motorola’s Droid X series, smart phones are becoming the new way people stay connected to the ever-changing world around them. So how exactly does this change the way we advertise with pay per click campaigns? The magic word is click to call… A click to call campaign allows a potential client to search for a local business within your targeted location from their smart phone and presents them with a call-link instead of a standard link. However, when the ad is clicked, it will immediately call your office instead of taking the user to your website. Benefits to using click to call vs. traditional advertising It’s Faster – Having a click to call campaign allows a user to connect instantly to you without ever having to dial the number! It’s Convenient – When…
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